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- Analyze individual requirements
- Provide relevant program recommendations
For corporate customers
- Development of a customized program
- Selection of educators with online teaching experience
- Deployment of a customized LMS
Indian Institute of Management Ahmedabad
Business-to-business (B2B) marketing strategies are essential for encouraging innovation, increasing sales revenue, assisting in marketing penetration, and aiding in market entry for any organisation. B2B marketing strategies provide a framework for analysing an organisation’s strategies,...
Feb 6—11, 2023
6 days in Ahmedabad, India
In many companies 80% of sales is coming from 20% of the customers. However, are they contributing 80% of the profits? If not, a Key Account Management (KAM) approach may well be the only solution to solve this dilemma. KAM is not a sophisticated sales technique; it is an integrated company...
Sep 26—28, 2022
3 days in Brussels, Belgium
Aalto University School of Business
Success in the marketplace is imperative for each business. It helps to have great products or services, but that alone does not guarantee success if the products do not fulfill customer needs and bring value. More than ever before, firms are competing on being innovative than being cheap....
INSEAD Business School
Leading transformation and change in a digital world Success in today’s fast-changing global business-to-business (B2B) environment requires more than simply ensuring sales volume or wider territory coverage. To increase revenue growth and help their organisations stand out from lower-cost...
Mar 20—24, 2023
5 days in Fontainebleau, France
Kellogg School of Management
Driving revenue and profit growth Ever-changing customer needs and buying behavior coupled with increased competition for value superiority are driving senior executives to seek new and innovative go-to-market approaches. In this comprehensive program, our faculty of seasoned practitioners and...
Jun 4—7, 2023
4 days in Evanston, Illinois, United States
The Chartered Institute of Marketing
Creating and managing impactful B2B marketing communications that meet marketing and sales objectives requires a clear strategic, creative and often tactical approach. This course focuses on helping B2B marketing professionals create and manage focused communications that achieve the bigger...
Jul 26, 2022
The Chartered Institute of Marketing
Account Based Marketing (ABM) is one of the most successful B2B marketing strategies in today’s disrupted and increasingly competitive marketplace. This interactive one-day workshop shows how ABM can help you systematically target, develop and win accounts that match your ideal client or customer...
Jul 29, 2022
How to create a B2B Marketing Strategy in today's complex and ever-changing business environment? What are the challenges that Senior Marketing Managers face? and How to respond to these challenges? This B2B Marketing Training Programme offers a comprehensive overview of the latest trends and...
Oct 17—19, 2022
3 days in Amsterdam, Netherlands
Lagos Business School
In the current marketing environment, the greatest opportunity lies in analytics-enabled marketing. Today’s marketing managers are expected to use data to make better marketing decisions from promotion strategy to campaign optimisation and pricing improvements. To generate actionable insight,...
Aug 2—16, 2022
Indian School of Business (ISB)
Most companies strategically invest in marketing activities, technologies, and structures in order to capitalize on new growth opportunities. Yet many of their efforts to transform marketing organisations are complicated by the lack of a structured methodology. This programme will help...
Oct 1—3, 2022
3 days in Hyderabad, India