October 21, 2022

The stronger your brand narrative – the story you tell about your brand via characters, settings, and themes – the more effective you can make all of your brand communications. In this program, you will hone your storytelling strategies and gain the skills needed to build an engaging brand...

From data to decision, R is quickly becoming one of the most popular and effective programming languages of data science. In this program, you’ll apply data science tools to the collection of data and the translation of data into information, constructing models that can be used to address the...

Data scientists have the power to alter the lives of millions of people. With this tremendous responsibility, they also face great pressure from colleagues and stakeholders to maximize results, productivity, and team cooperation. In this certificate program, you will build sophisticated ethical...

Most organizations are awash in data yet struggle to transform it into meaningful information. In this certificate program, you will master the ability to analyze data efficiently; convey information effectively; and build valuable, robust, and reusable models to support decision making in a...

In business today, it is crucial to be able to answer relevant questions through data. Whether you’re a career starter looking for applicable skills or a business leader looking for context for your strategy, understanding how your teams store, examine, and utilize data can better set you up for...

How can we best guess whether a new product or service will be a hit with customers? Now more than ever, marketing managers need data-driven strategies to predict exactly how consumers will make their buying decisions, and human behavior is at the heart of this puzzle. In this certificate...

Being a great storyteller allows you to engage with your audience in a meaningful way, building their trust as you communicate your message. In this certificate program, you will apply transmedia practices, or techniques that leverage various forms of media, to communicate your message to various...

As sustainability issues become increasingly pressing, consumers are demanding more responsibility, transparency, and accountability from organizations. By weaving sustainability efforts into the fabric of your everyday goals and situating them at the forefront of value creation, your...

This artificial intelligence course prepares you to strategically contribute to the adoption of machine learning and AI features in your own projects and applications. Learn to separate reality from myth, and filter real-world applications from business media buzz. This class is a fast-paced,...