October 9, 2024

Cranfield's proven process for managing key accounts profitably. We have taken the lead in Europe for key account management research. For the past twenty years, Cranfield has pioneered the development of the discipline in Key Account Management (KAM). We are confident that no other programme...

The Masters Certificate course format appreciates the severe time limitations of today’s corporate employees and encourages active learning. The majority of this program is delivered in 2 or 3 day modules every second week. A short assignment is handed out after each module, creating about an...

Maximizing Your Leadership Potential guides participants in making the shift from successful individual contributor to effective manager. Maximizing Your Leadership Potential is a feedback-rich development experience designed to immerse participants in different roles and mindsets of managing...

People need to hear what you have to say. No matter how compelling the vision or how brilliant the strategy, without leadership communication, there is no execution. The ability to get buy-in, garner trust and inspire loyalty en masse isn't a skill you have to be born with. Now you can learn to...

Strategic Management: Identify new opportunities and discover new ways to deliver value for customers, whilst creating and maintaining competitive advantage Technological disruptions. Shifting landscapes. Reset your existing strategic analysis through a critical evaluation of different...

With the pressures of working within the financial services, capturing and keeping your audience's attention is essential to success. This course will enhance your presentation skills by discovering new techniques to ensure your audience is captivated. Through practical exercises and by watching...

Listening is most frequently associated with hearing through the ears but we have many sources of hearing, through our heart, our intuition and all of our senses. Engaging and listening with our body awareness and intelligence is a practice of quiet patience, which frees us up from the chatter of...

To be successful, product managers need a clear understanding of their roles and responsibilities. They also need a clear sense of the required skills and competencies. An appreciation of the roles, responsibilities, and requisite capabilities of this important position is also beneficial for...

In this course, you will identify the basic elements necessary to write components that make calculations and choices for you. While each programming language has its own set of rules and varying syntax, here you will be focusing on programming with Python. The logic and skills you use to write...

When you conduct your quantitative analysis, the fact that it is quantitative may seem to imply that the data is objectively set in a definitive manner and not suited for subjective analysis. In reality, quantifiable metrics include subjectivity at several points, including how the problem is...

How can you ensure your organization is providing a service that meets the expectations of both patients and guests? Are there ways your organization could improve customer satisfaction while reducing costs? In this course, you'll explore how to measure quality and diagnose what's causing issues...

Digital and offline marketing projects often have changing priorities requiring fast adaption. This workshop focuses on the use of flexible Agile project management approaches to help us keep flexibility at the heart of our project scoping, planning, development and efficient delivery. In...

This half-day course will help you to understand a range of emerging digital technologies and identify which of them could add value to your marketing plan. At the end of the course, you’ll know what these technologies are and will have seen examples of companies using them today from a range of...

The CIM’s ‘Neuromarketing Masterclass’ provides you with a wealth of neuroscience-based information that will literally take your marketing to the next level. When you approach marketing from the perspective of the customer and consider how your materials are going to be received within their...

AI is already having an increasingly significant impact on marketing. It is already reinventing customer targeting and communications through automated content development and campaign analysis. It has the potential to do much more. In this one-day training course, we will explore current...

When you’re focused on your organization's future every day of every workweek, it's vital that you are well equipped to optimize your company's performance—as well as your own career—with executive leadership training. What does it mean to be an executive leader? It means you’re a visionary, a...

Transition sound traditional test practices into an Agile environment to strengthen product quality, process improvement and test confidence. YOUR IMMEDIATE TAKEAWAY Examine the concept of pair testing Build a sense of common purpose, solidify team relationships Add value to your...