December 19, 2024

This course focuses on metrics and analytics in the D&I field. Students will gain expertise in change theory and process consultation as a component of managing D&I dynamics in the workplace and examine critical business metrics such as Return On Investment (ROI) with respect to D&I initiatives....

The creative brief is perhaps the most important document shared by agency and client. Clarity is all. Output depends on input. Increasing competition and homogeneity means that more than ever briefs must be distinctive and insightful. Especially at a time when working practices are changing...

AI is reengineering the DNA of the creative process to save you time, money and effort when producing marketing content. Innovative technology puts you firmly in control of the creative process in ways that were inconceivable until now. This workshop will show you how AI copywriting tools help...