January 14, 2025

This program focuses on helping managers at every level understand their organization’s business model and challenge it with a newly designed version. This immersive and highly experiential program is taught by a unique faculty: an academic, a consultant, and an executive. At its heart, the...

Increasingly as more customers use multiple channels to interface with brands, marketers need to build effective integrated digital marketing campaigns. This workshop will show you how to develop a multi-channel approach to campaign planning; we will look at the importance of understanding the...

Search Engine Marketing (SEM) choices grow every year, so the key to success is planning and management, as well as audience and technical knowledge. This principles course will take you through: What is the meaning of SEM, SEO and PPC What is SEM in 2022 Setting Objectives and Goals ...

Creating and managing impactful B2B marketing communications that meet marketing and sales objectives requires a clear strategic, creative and often tactical approach. This course focuses on helping B2B marketing professionals create and manage focused communications that achieve the bigger...

This course provides the fundamentals of planning effective Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising campaigns. The course is divided into two key sections: SEO Strategies The factors influencing search engine rankings and an understanding of how search engines...

This course is designed for marketers, copywriters, and creative professionals who want to gain a technical understanding of Generative AI and its applications in content production. The focus of this course is on learning the technical aspects of AI tools and techniques for generating text,...