February 6, 2025

Artificial Intelligence (AI) has moved into the mainstream of business, driven by advances in cloud computing, big data, open source software, and improved algorithms. As AI technologies impact how we work, live, and manage businesses, organizational leaders, innovators, and investors are looking...

Driving business value and customer growth Kellogg Executive Education’s Omnichannel Marketing program is designed to empower you with the knowledge and techniques to build and execute an omnichannel strategy, enabling you to compete in today’s competitive marketplace. In this 6-week online...

Marketing strategies for B2B organizations are evolving rapidly. Technological innovations and significant shifts in buyer behavior toward digital have dramatically rerouted the journey of B2B organizations. One notable sign that digital sales have come of age, is the ease with which B2B buyers...

The workshop focuses on developing a comprehensive planning process based on the event planning cycle. It covers a range of proven strategies, tactics, tips, case histories and practical guidance on how to plan live, virtual and hybrid events and applies equally to one off events, attended by...

Google Analytics 4 (GA4) is live now. This course will show you how to implement it and demonstrate the benefits of using it over Google (Universal) Analytics. The latest Google Analytics 4 update focuses on helping marketers improve their understanding of how customers interact with business...

As product managers it’s our job to make sure our products and services address three key areas: Are they desirable - do they meet a market need? Are they feasible - can we actually deliver them? Are they viable - will they be profitable? In this course, we will help you to spot good...

This course is designed for marketers who want to effectively use AI tools to attract and engage customers. The focus of this course is on understanding and implementing AI-powered solutions in the customer journey; from acquisition to lead generation. Throughout the day we will be using the...