February 20, 2025

Modern marketing is powered by data, scaled by automation, and optimized by analytics. The proliferation of new technologies, such as mobile, cloud computing, and artificial intelligence (AI), have transformed customer behavior and disrupted marketplaces. As a result, our marketing practices...

Discovering, Developing, Managing and Marketing Products as a Business Every company that sees technology as a competitive differentiator needs a product strategy. And every person who touches a product inside of an organization directly contributes to its success or failure. In this program,...

Sales are vital to a business and individuals who can sell – themselves, ideas, products, services, and solutions – are the key to any organization’s success. And success in sales is built on a foundation of knowledge, skill, and discipline. In this online program you will gain a comprehensive...

Kellogg Executive Education’s Design Thinking: A Toolkit for Breakthrough Innovation program offers participants a powerful framework for recognizing opportunities, generating and testing new ideas, and realizing new solutions. Through a combination of interactive sessions, guest lectures, and...

Increase customer value and build brand loyalty What if there were a proven methodology for uncovering the motivations behind the customer decision journey—a methodology you could leverage to increase value at every stage and get ahead of the competition? There is—customer science blends...

Harness Disruption to Drive Growth Business Leadership in the Age of Disruption helps leaders across industries understand the disruptive forces that are reshaping the present moment and shaping a new vision of our future. Armed with added insights into this new landscape, leaders will be...

Kellogg Sales School: Professional Certificate in Sales is one of the only programs of its kind in the world, conceptualized and developed by the Kellogg Sales Institute, a center dedicated to the science of sales. In this five-month program, you will develop a sales growth mindset and learn to...

Influencer marketing is now a key component of digital marketing and includes a variety of approaches such as celebrity endorsement, content creation, joint ventures, social media, employee ambassador programs and customer advocacy. This course focuses on how you can harness this growing tactic...

The world around us is changing fast and as product leaders it is our job to make sure that we keep adapting, iterating and innovating. We need to understand, embrace and respond to changes in market and customer behaviours, from the growth in online interaction & home working, through to the...