March 6, 2025

Big data and analytics are more than technology and data science problems to be relegated to specialists. In fact, the hardest part of engaging analytics is not the data science or the technology. The major challenge is first identifying the right business problem to solve, and then determine if...

Increase customer value and build brand loyalty What if there were a proven methodology for uncovering the motivations behind the customer decision journey—a methodology you could leverage to increase value at every stage and get ahead of the competition? There is—customer science blends...

Business and revenue growth are imperative for today's business leaders, but unlocking growth can be complicated. Without a clear, practical plan, growth can elude even the most experienced leaders. As McKinsey & Company’s “Mindset to Action: Imperatives for Growth” cautions, many organizations...

The workshop focuses on developing a comprehensive planning process based on the event planning cycle. It covers a range of proven strategies, tactics, tips, case histories and practical guidance on how to plan live, virtual and hybrid events and applies equally to one off events, attended by...

This course shows how plan your PPC Google Ads campaigns and optimise performance. Delegates will learn how to: Restructure PPC marketing campaigns around Audience Insights Gain Quick Wins from PPC advertising test and learn methodology How to increase efficiency in PPC management Gain...

An advanced course for senior marketers and other professionals seeking to lead in marketing-related finance at a corporate level. This course will help delegates talk to finance on their own terms and derive greater value from the relationship between finance and marketing functions. The...

As product managers it’s our job to make sure our products and services address three key areas: Are they desirable - do they meet a market need? Are they feasible - can we actually deliver them? Are they viable - will they be profitable? In this course, we will help you to spot good...