March 28, 2025

Marketing is critical in delivering high quality and differentiated products and services that deliver value to targeted intermediaries and end users. This workshop highlights the growing importance of marketing in organisations today. It will introduce you to the key principles of marketing and...

There's real potential for your B2B communications to motivate key influencers and decision-makers. In this interactive one-day workshop, you'll learn how to craft copy and content which engages people from the outset and encourages them to call or email. The course explores the distinction...

Marketing in B2B is constantly evolving to meet the needs of customers and make use of technology to improve performance. The latest developments create challenges and opportunities for B2B marketers involved in nurturing and converting leads in high-pressure commercial contexts. This course is...