April 16, 2025

Marketing is critical in delivering high quality and differentiated products and services that deliver value to targeted intermediaries and end users. This workshop highlights the growing importance of marketing in organisations today. It will introduce you to the key principles of marketing and...

Trust is the bedrock of a brand’s value and is built on what customers know, feel, see and hear about an organisation, product or service. In an era of fake news, trust is in short supply and stakeholders are consciously choosing brands for their ‘Corporate Social Responsibility’ (CSR) and...

Account Based Marketing (ABM) is one of the most successful B2B marketing strategies in today’s disrupted and increasingly competitive marketplace. This interactive one-day workshop shows how ABM can help you systematically target, develop and win accounts that match your ideal client or customer...