April 29, 2025

Strategy and Planning for Effective Operations In this focused program, you’ll take a proven, interdisciplinary approach — incorporating management, strategy, marketing and decision sciences — to designing and managing your supply chain. Guided by senior Kellogg faculty experts, you and your...

This course is for anyone who wants to develop an effective and engaging digital content marketing programme. You will learn how to create content, identify audiences, understand different types of content, maximise reach through digital channels, create meaningful interactions and identify key...

Influencer marketing is now a key component of digital marketing and includes a variety of approaches such as celebrity endorsement, content creation, joint ventures, social media, employee ambassador programs and customer advocacy. This course focuses on how you can harness this growing tactic...

Google Analytics 4 (GA4) is live now. This course will show you how to implement it and demonstrate the benefits of using it over Google (Universal) Analytics. The latest Google Analytics 4 update focuses on helping marketers improve their understanding of how customers interact with business...

This course is designed to provide marketers with a comprehensive understanding of the ethical and legal implications of using generative AI in their marketing strategies. With the rise of available AI marketing tools, organisations will feel compelled to introduce and adopt new technology as...