September 30, 2025

Google Analytics 4 is becoming a key tool for marketers developing a Privacy-First Strategy. This course is designed to go beyond day-to-day reporting and build a strategic approach to developing customer insights using GA4. Learning outcomes Determine which set up of Google Analytics 4 is...

Facebook is still the world’s most widely used social platform with nearly 2.6 billion monthly active users around the globe. Its worldwide reach (which also extends to Instagram, Messenger and WhatsApp) along with its advanced targeting capabilities makes it one of the most powerful advertising...

Increasingly as more customers use multiple channels to interface with brands, marketers need to build effective integrated digital marketing campaigns. This workshop will show you how to develop a multi-channel approach to campaign planning; we will look at the importance of understanding the...

An advanced course for senior marketers and other professionals seeking to lead in marketing-related finance at a corporate level. This course will help delegates talk to finance on their own terms and derive greater value from the relationship between finance and marketing functions. The...