October 7, 2025

The course provides marketers with a strategic perspective on the development and management of content marketing programmes. Create a Content Marketing Strategy that aligns with business goals, understand the customer journey to develop great content for different audiences, develop...

To help product managers become more successful in their roles by introducing them to a framework for product management – the role; the key tasks and processes they should use and guidelines for product managers to manage themselves and their development. This workshop provides an overview of...

Your customers are much more demanding, much more discerning and are looking for much more for their money. Old, outdated, traditional methods of selling no longer work. The content of this course will give you the essential skills to position you ahead of your competitors, establish your...

This course shows how plan your PPC Google Ads campaigns and optimise performance. Delegates will learn how to: Restructure PPC marketing campaigns around Audience Insights Gain Quick Wins from PPC advertising test and learn methodology How to increase efficiency in PPC management Gain...

LinkedIn is the no.1 social media platform for B2B lead generation. With around 100 million monthly active users the platform has powerful and granular B2B targeting capabilities for paid advertising. This course is designed to teach you best practice on how to run paid LinkedIn advertising...

The world around us is changing fast and as product leaders it is our job to make sure that we keep adapting, iterating and innovating. We need to understand, embrace and respond to changes in market and customer behaviours, from the growth in online interaction & home working, through to the...

The Event Design and Management course explores the planning, negotiation, management, logistics, and the psychology of events. It covers how to deal with internal and external stakeholders, implement effective event delivery and establishing ROI. It will also address areas that are becoming...