November 6, 2025

Big data and analytics are more than technology and data science problems to be relegated to specialists. In fact, the hardest part of engaging analytics is not the data science or the technology. The major challenge is first identifying the right business problem to solve, and then determine if...

This course shows how plan your PPC Google Ads campaigns and optimise performance. Delegates will learn how to: Restructure PPC marketing campaigns around Audience Insights Gain Quick Wins from PPC advertising test and learn methodology How to increase efficiency in PPC management Gain...

This course is designed for marketers who want to effectively use AI tools to attract and engage customers. The focus of this course is on understanding and implementing AI-powered solutions in the customer journey; from acquisition to lead generation. Throughout the day we will be using the...

Artificial Intelligence presents new opportunities for marketers to become more productive and effective. This interactive one-day course will explore how AI can assist with content planning, copywriting, visual moodboarding, image creation and video production. You will gain skills to leverage...