December 4, 2025

Marketing strategies for B2B organizations are evolving rapidly. Technological innovations and significant shifts in buyer behavior toward digital have dramatically rerouted the journey of B2B organizations. One notable sign that digital sales have come of age, is the ease with which B2B buyers...

Influencer marketing is now a key component of digital marketing and includes a variety of approaches such as celebrity endorsement, content creation, joint ventures, social media, employee ambassador programs and customer advocacy. This course focuses on how you can harness this growing tactic...