February 12, 2026

Sales are vital to a business and individuals who can sell – themselves, ideas, products, services, and solutions – are the key to any organization’s success. And success in sales is built on a foundation of knowledge, skill, and discipline. In this online program you will gain a comprehensive...

Marketing strategies for B2B organizations are evolving rapidly. Technological innovations and significant shifts in buyer behavior toward digital have dramatically rerouted the journey of B2B organizations. One notable sign that digital sales have come of age, is the ease with which B2B buyers...

Big data and analytics are more than technology and data science problems to be relegated to specialists. In fact, the hardest part of engaging analytics is not the data science or the technology. The major challenge is first identifying the right business problem to solve, and then determine if...

Increase customer value and build brand loyalty What if there were a proven methodology for uncovering the motivations behind the customer decision journey—a methodology you could leverage to increase value at every stage and get ahead of the competition? There is—customer science blends...

Kellogg Sales School: Professional Certificate in Sales is one of the only programs of its kind in the world, conceptualized and developed by the Kellogg Sales Institute, a center dedicated to the science of sales. In this five-month program, you will develop a sales growth mindset and learn to...