Aaron Barnes

Research interests:

• Cross-Cultural Consumer Behavior, Judgment and Decision Making, Consumer-Brand Relationships

Teaching interests:

• Marketing Research, Consumer Behavior, Strategic Brand Management, Digital Marketing, Retailing, Multicultural Marketing

Education:

• B.S. (Marketing) Indiana University
• M.A. courses (Social & Consumer Psychology) New York University
• Ph.D. (Business Administration) University of Illinois at Urbana-Champaign

PUBLICATIONS

• Shavitt, Sharon, and Aaron J. Barnes (2020). "Culture and the Consumer Journey." Journal of Retailing, 96.1: 40-54.
• Shavitt, Sharon and Aaron J. Barnes (2019). “Cross-Cultural Consumer Psychology,” Consumer Psychology Review, 2(1), 70-84.
• Shavitt, Sharon, Hyewon Cho, and Aaron J. Barnes (2019). “Culture and Consumer Behavior,” In Shinobu Kitayama, Dov Cohen (Ed.), Handbook of Cultural Psychology (2nd Edition). New York: Guilford Press.
• Xiao, Bangming, Minxue Huang, and Aaron J. Barnes (2015). Network Closure Among Sellers and Buyers in Social Commerce Community, Electronic Commerce Research and Applications, 14(6), 641-653.