Aaron Barnes
Assistant Professor Of Marketing at University of Louisville
Links
Biography
Research interests:
- Cross-Cultural Consumer Behavior, Judgment and Decision Making, Consumer-Brand Relationships
Teaching interests:
- Marketing Research, Consumer Behavior, Strategic Brand Management, Digital Marketing, Retailing, Multicultural Marketing
Education:
- B.S. (Marketing) Indiana University
- M.A. courses (Social & Consumer Psychology) New York University
- Ph.D. (Business Administration) University of Illinois at Urbana-Champaign
PUBLICATIONS
- Shavitt, Sharon, and Aaron J. Barnes (2020). "Culture and the Consumer Journey." Journal of Retailing, 96.1: 40-54.
- Shavitt, Sharon and Aaron J. Barnes (2019). “Cross-Cultural Consumer Psychology,” Consumer Psychology Review, 2(1), 70-84.
- Shavitt, Sharon, Hyewon Cho, and Aaron J. Barnes (2019). “Culture and Consumer Behavior,” In Shinobu Kitayama, Dov Cohen (Ed.), Handbook of Cultural Psychology (2nd Edition). New York: Guilford Press.
- Xiao, Bangming, Minxue Huang, and Aaron J. Barnes (2015). Network Closure Among Sellers and Buyers in Social Commerce Community, Electronic Commerce Research and Applications, 14(6), 641-653.
Videos
KHS video - Aaron Barnes
IF Functions in Excel - MKT 441 - Prof. Barnes
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