Adam Lindgreen

Presentation

After graduating in engineering, Dr. Adam Lindgreen completed an MSc in food science and technology at the Technical University of Denmark. Subsequently, he studied chemistry and physics at Copenhagen University while working as high school teacher (chemistry, mathematics, science) at Herlufsholm and Sorø Akademi. He then went on to finish an MBA at the University of Leicester. Professor Lindgreen received his PhD in marketing from Cranfield University. His first appointments were at Université catholique de Louvain (Belgium) and Eindhoven University of Technology (The Netherlands). He first was professor of marketing at Hull University’s Business School (2007-2010; United Kingdom) and later at the University of Birmingham’s Business School (2010; United Kingdom) where he also was the Department of Marketing’s research director. Professor Lindgreen then was appointed professor of marketing at the University of Cardiff’s Business School (2011-2016; United Kingdom) where the school’s Department of Marketing and Strategy under his headship was ranked first among all marketing departments in Australia, Canada, New Zealand, the UK, and the US based upon hg indices of senior faculty. Since 2016, he has been professor of marketing at Copenhagen Business School and head of the school’s Department of Marketing. 

Professor Lindgreen has been a visiting academic with various institutions, including Auckland University (New Zealand), Auckland University of Technology (New Zealand), BEM Bordeaux Management School (France), Bradford University’s Business School (United Kingdom), Georgia State University (US), Groupe HEC (France), Harper Adams University College (United Kingdom), IESEG School of Management (France), Melbourne University (Australia), Monash University (Australia), RMIT University (Australia), and University of Lincoln’s Business School (United Kingdom).

Since 2017, he is a member of the Academic Journal Guide’s (AJG) Scientific Committee in the field of Marketing. Since 2016, he is a member of New Zealand Food Safety Science and Research Centre’s International Scientific Advisory Panel. He currently is external examiner for the BSc (honors) in Marketing program at the University of Mauritius. He has examined PhD theses from Australian National University, Cardiff University’s Business School, Macquarie University (Australia), Monash University, the University of Amsterdam (The Netherlands), and the University of Bath’s School of Management (United Kingdom).

Professor Lindgreen’s research interests include business-to-business marketing management, corporate social responsibility, and relationship marketing. His recent publications have appeared in Business Horizons, California Management Review, Industrial Marketing Management, International Journal of Management Reviews, Journal of Advertising, Journal of Business Ethics, European Journal of Marketing, Journal of Business and Industrial Marketing, Journal of Marketing Management, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Journal of World Business, Psychology & Marketing, and Supply Chain Management: An International Journal.

His most recent books include A Stakeholder Approach to Corporate Social Responsibility (2012, with Kotler, Maon, Vanhamme) and Sustainable Value Chain Management (2013, with Maon, Sen, Vanhamme). Other books include A Stakeholder Approach to Managing Food (2017), Managing Market Relationships (2008), Market Orientation (2010), Memorable Customer Experiences (2009), The Crisis of Food Brands (2009), and The New Cultures of Foods (2009).

The recipient of the “Outstanding Article 2005” award from Industrial Marketing Management and the runner-up for the same award in 2006, Professor Lindgreen also serves on the board of several scientific journals; he is co-editor-in-chief of Industrial Marketing Management and was previously the joint editor of Journal of Business Ethics for the section on corporate responsibility. Professor Lindgreen has been awarded the Dean’s Award for Excellence in Executive Teaching at Cardiff University’s Business School where he taught on the Executive MBA program.

In his spare time, Professor Lindgreen has discovered and excavated settlements from the Stone Age in Denmark, including a settlement in Udstolpe and the only major kitchen midden—Sparregård—in the south-east of Denmark; because of its importance, the kitchen midden was later excavated by the National Museum and then protected as a historical monument for future generations. He is also an avid genealogist, having traced his family back to 1390 and published widely in books (seven in all) and scientific journals (Personalhistorisk Tidsskrift, The Genealogist, Slægt og Data) related to methodological issues in genealogy, accounts of population development, and particular family lineages.

Primary research areas

Corporate social responsibility

Relationship marketing