Ahmed Rageh Ismail

Associate Professor Dr. Ahmed Rageh Ismail is an Associate Professor of Marketing and Management at the Othman Yeop Abdullah Graduate of Business, Universiti Utara Malaysia. He started him academic career in 2002 where he worked as a teaching assistant at the school of hospitality management in Cairo University. He received his PhD in management studies (marketing) from the Brunel Business School (BBS)- Brunel University – West London – United Kingdom in 2010. His main research and teaching interests fall into areas such as branding, sustainability, cross-cultural marketing, consumer behavior, value and ethics. He has published in the Qualitative Marketing Research: An International Journal, Journal of Fashion Marketing and Management, Asia-Pacific Journal of Marketing and Logistics, Young Consumers amongst others. Ahmed’s work is globally recognized by scholars; therefore, he serves as a peer reviewer in different marketing and management journals.

Teaching Interest: Strategic Marketing, Marketing Research; Consumer Behavior; Entrepreneurship; Organizational Behavior.

Research Interest: Marketing, Branding and Psychology; Entrepreneurship; Culture, Values and Ethics; Organizational Behavior.

Qualification: MSc. Management (Cairo University); PhD (Brunel University)