Ahmed Timoumi

Ahmed Timoumi is an Assistant Professor of Marketing at the Indian School of Business. His research and teaching interests include Retailing, Channel Management, Product Returns, and Sales Force management. He holds a Ph.D in Marketing from Koc University and was a visiting scholar at Kellogg School of Management, Northwestern University. His current research focus is on Omnichannel retailing and he co-manages the Omnichannel Retailing and Ecommerce initiative (OREI) at ISB. This initiative provides a platform for practitioners and scholars to solve real problems faced by retailers in India, workshops and training to retailers, and research opportunities to scholars.

Professor Timoumi received a degree in Mathematics and Physics from Institut Préparatoire Aux Etudes d'Ingénieurs de Tunis, and a degree in Engineering with a focus in Economics and Management from Ecole Polytechnique de Tunisie.

Experience

Academic

• 2015 - Present: Assistant Professor, Indian School of Business

Professional

• 2009 - 2009: Graduation Project, Predictix LLC, Tunisia
• 2008 - 2008: Category Management & Analytics Group Internship, Carrefour Tunisia

Research & Publications

Published Papers

• Timoumi, Ahmed., Gangwar, Manish., Mantrala, Murali. (2022) "Cross-Channel Effects of Omnichannel Retail Marketing Strategies", Journal of Retailing , Volume 98 (Issue 1), Pages 133-151
• Timoumi, Ahmed., Singh, Narendra., Kumar, Subodha. (2021) "Is Your Retailer a Friend or Foe: When Should the Manufacturer Allow Its Retailer to Refurbish?", Production & Operations Management , Volume30 (Issue 9), Pages 2814-2839
• Timoumi, Ahmed. (2019) "And They Returned Happily Ever After", ISB insight (2)

Working Papers

• Timoumi, Ahmed., Coughlan, Anne., Essegaier, Skander. "Optimal Delegation of Retail Sales Force Management and Compensation to the Manufacturer"
• Timoumi, Ahmed., Coughlan, Anne. "Wardrobing: Is It Really All That Bad?"