Alan Dick
Chair, Associate Professor Marketing at University at Buffalo School of Management
Schools
- University at Buffalo School of Management
Links
Biography
University at Buffalo School of Management
Education
- PhD, University of Florida
- MA, University of Florida
- BSBA, University of Florida
Background
Alan Dick's research centers on the application of consumer behavior phenomenon to marketing strategy. He conducts research on consumer inference making, customer loyalty and the marketing of private label brands. His research has been published in the Journal of Consumer Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Product and Brand Management, and the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior. He is active in the Association for Consumer Research and assists the Williamsville School District in designing promotional campaigns.
Selected Publications
Dick, Alan, Doug Hauskncht and William Wilkie, "Consumer Durable Goods: A Review of Post-Purchase Issues," Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, (Spring 1996).
Dick, Alan, "Using Membership Fees to Increase Customer Loyalty," Journal of Product and Brand Management, (Issue No. 5, 1995).
Richardson, Paul, Alan Dick and Arun Jain. "Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality." Journal of Marketing (October, 1994).
Dick, Alan S. and Kunal Basu. "Customer Loyalty: Towards an Integrated Conceptual Framework." Journal of the Academy of Marketing Science (April, 1994).
Dick, Alan S., Dipankar Chakravarti and Gabriel Biehal. "Memory-Based Inferences During Consumer Choice." Journal of Consumer Research (June, 1990).
Professional Associations
- American Marketing Association
- Association for Consumer Research
Administrative Responsibilities
- Marketing Department PhD Program Coordinator
- Member, School of Management PhD Program Committee
- Member, School of Management Computer Planning and Allocation Committee
Consulting Activities
- Williamsville School District
- Leica Microscopes
Read about executive education
Other experts
Popular Courses
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
Leading People and Teams
ESMT
Berlin, Germany
May 28
Looking for an expert?
Contact us and we'll find the best option for you.