Alessandro Arbore

Alessandro Arbore is a Professor of Practice in Marketing at SDA Bocconi School of Management.

At SDA Bocconi he is the Faculty Deputy of the Marketing and Sales group, Director of the international programs "Senior Management Program” and "Customer-based strategies & new revenue models". He is also in charge of the course "Digital For Non Digital Managers" and of the Marketing Category for the Open Market Division. He is a former Director of the Executive Master in Marketing and Sales, in parthership with Esade Business School. He teaches Strategic Marketing in the Executive MBA program. He has held marketing courses, workshops, research and professional projects with enterprises operating in many industries, both B2C and B2B, including the automotive, energy and pharmaceutical industries.

His research activities focus on four main topics: market strategies and competition, marketing of innovations, customer value management and marketing metrics.

He is the author of numerous books and articles on his topics of interest. His works have been published in Economia & Management, Journal of the Association for Information Systems, Journal of Retailing and Consumer Services and Journal of Service Management, among others. He has been a Visiting professor at the Wharton Business School, University of Pennsylvania, USA.

Alessandro Arbore earned a degree in Business Administration with a specialization in Marketing from Università Bocconi, a Ph.D. in Public Policy and a Master in the field of Telecommunications, both from George Washington University, Washington D.C.

Teaching domains

• Market Strategy & Competition
• Customer-based Revenue Models
• Customer-Centric Digital Strategies
• Pricing and Revenue Management
• Customer-Centric Innovation

Latest publications

• ARBORE A.
  Strategie di imitazione l’arma in più per le imprese
  Economia & Management, 2022, vol.1, pp.95-101
  
• ARBORE A., MANDELLI A.
  Nuove e vecchie logiche di mercato nell’era dell’iperconnessione
  Economia & Management, 2021, vol.3, pp.88-93
  
• ARBORE A., VALDANI E.
  Cicli competitivi e giochi di movimento nell’era digitale
  Harvard Business Review Italia, December, 2020, vol.12, pp.80-86
  
• ARBORE A.
  Competitive Cycles in a Hyper-Connected World: Everything Flows in Dynamic Strategic Thinking for Improved Competitiveness and Performance
  Georgette Andraz, Helder Carrasqueira, Rosaria Pereira, Rita Baleiro(Ed), IGI Global, chap. 4, pp.89-113, 2020
  
• MANDELLI A., ARBORE A.
  Marketing Digitale - II edizione
  Egea, Milano, Italy, 2019
• ARBORE A., BUSACCA B.
  Come sta cambiando il marketing in Business next. Non è solo questione di tecnologie
  A.Beltratti, A.Bezzecchi (Eds),Egea, chap. 2, pp.27-56, 2018

Grants & Honors

• Rotman School of Management Teaching Award - Rotman School of Management , 2020
• Best Papers Awards of the Sixty-Ninth Annual Meeting of the Academy of Managemen - Academy Of Management Journal , 2009