Alexander Chernev

Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. He holds a PhD in psychology from Sofia University and a PhD in business administration from Duke University.

Dr. Chernev’s research applies theories and concepts related to consumer behavior and managerial decision making to develop successful marketing strategies. He is an area editor for the Journal of Marketing and serves on the editorial boards of top research journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing.

Dr. Chernev’s research has been published in the leading marketing journals and has been frequently quoted in the business and popular press, including Scientific American, Associated Press, Business Week, Forbes, Newsweek, The Wall Street Journal, Financial Times, The New York Times, The Washington Post, and Harvard Business Review. He has written numerous articles focused on marketing strategy, brand management, consumer behavior, and market planning.

Based on research impact, Dr. Chernev was ranked among the top ten most prolific scholars in the leading marketing journals by the Journal of Marketing and the Journal of Business Research, and among the top five marketing faculty in the area of consumer behavior by a global survey of marketing faculty published by the Journal of Marketing Education.

Dr. Chernev teaches marketing management, marketing strategy, product management, and behavioral decision theory in MBA, PhD, and executive education programs. He has received numerous teaching awards, including the Chairs’ Core Course Teaching Award, Kellogg Faculty Impact Award, and the Top Professor Award from the Kellogg Executive MBA Program, which he received thirteen times. In addition to research and teaching, he is an Academic Trustee of the Marketing Science Institute and serves as an expert in business strategy, brand management, consumer behavior, and intellectual property matters. He has advised Fortune 500 companies on ways to reinvent their business models, develop new products, and gain competitive advantage. He has helped multiple startups to uncover market opportunities, craft their business models, and implement their market strategy.

Education

• PhD, 1997, Marketing, Duke University

Academic Positions

• Professor, Kellogg School of Management, Northwestern University, 2012-present
• Associate Professor, Kellogg School of Management, Northwestern University, 2001-2012
• Assistant Professor, Kellogg School of Management, Northwestern University, 1998-2001
• Visiting Assistant Professor, Kellogg School of Management, Northwestern University, 1997-1998

Awards

• Executive MBA Top Professor Award, Executive MBA Program Outstanding Teaching Awards, 2020
• Academic Fellow, Marketing Science Institute (MSI)
• Executive MBA Top Professor Award, Executive MBA Program Outstanding Teaching Awards, 2019
• Executive MBA Top Professor Award, Executive MBA Program, Kellogg School of Management, 2018
• Executive MBA Top Professor Award, Executive MBA Program, Kellogg School of Management, 2018
• Executive MBA Top Professor Award, Executive MBA Program, Kellogg School of Management, 2017
• Executive MBA Top Professor Award, Executive MBA Program, Kellogg School of Management, 2017
• Outstanding Reviewer Award, Journal of Consumer Research, 2008
• Executive MBA Top Professor Award, Executive MBA Program, Kellogg School of Management, 2016
• Executive MBA Top Professor Award, Executive MBA Program, Kellogg School of Management, 2016
• Executive MBA Top Professor Award, Executive MBA Program, Kellogg School of Management, 2015
• Faculty, American Marketing Association Doctoral Consortium, 2014
• Academic Trustee, Marketing Science Institute, 2014-2017
• Executive MBA Top Professor Award, Executive MBA Program, Kellogg School of Management, 2014
• Executive MBA Top Professor Award, Executive MBA Program, Kellogg School of Management, 2014
• Executive MBA Top Professor Award, Executive MBA Program, Kellogg School of Management, 2013
• Executive MBA Top Professor Award, Executive MBA Program, Kellogg School of Management, 2013
• Faculty Impact Award, Kellogg School of Management, 2009
• Early Career Contribution Award, Society for Consumer Psychology/American Psychological Association, 2005

Editorial Positions

• Editor (Guest), Journal of Marketing, 2013-
• Editorial Board Member, Journal of Marketing Behavior, 2013-
• Associate Editor (Guest), Marketing Science, 2013-
• Associate Editor, Journal of Marketing, 2011-2018
• Editorial Board Member, Journal of the Academy of Marketing Science, 2010-
• Editorial Board, Marketing Letters, 2008-Present
• Editorial Board, Journal of Marketing Research, 2007-2019
• Editorial Board, Journal of Marketing, 2007-Present
• Editorial Board, International Journal of Research in Marketing, 2006-2010
• Editorial Board, Journal of Consumer Research, 2002-Present
• Editorial Board, Journal of Consumer Psychology, 2001-2017