Alexis de La Tour du Pin

Alexis de La Tour du Pin has been teaching Digital Marketing Strategy at Essec Business School since 2013. An Essec alum from the 2006 class, he led a career at Google for 11 years, where he developed a varied suite of marketing skills: from building a marketing team to piloting Google's CSR approach in France, to launching cross-media consumer campaigns for YouTube, striking innovative partnership marketing programs or setting up best-in-class marketing research studies for numerous Google clients. Also a startup advisor, he is specializing in the field of environmental transition, and in particular sustainable digital. In 2019 he created an ESSEC course entitled Digital Humanism, to re-adjust the place we give to digital in our societies. He is also the Executive Director of the new Sustainability Chair at ESSEC.

Education

• ESSEC Business School - Master of Science in Management (programme Grande École), Marketing (LVMH luxury marketing Chair) & entrepreneurship 2002 - 2006
• Northwestern University - Kellogg School of Management - Exchange 2005 - 2005