Alice Riou

Her position: A permanent lecturer in the DISTRIBUTION team within the MARKETS AND INNOVATION UPR since 2007, her fields of expertise are body-related products which she studies from a trans-disciplinary perspective: humanities and economics. Her tools: educational innovation to promote the sharing of competencies. Other expertise: founder and manager of a company since 2003.

EDUCATION

IN FRANCE

• 2001 Master's degree (DEA) in Management. Marketing and Strategy - IAE Lyon III et EMLYON Business School
• 1998 University degree (DU) in Management - IAE Lyon III
• 1997 International Marketing & Management. M.Sc. in Management - EMLYON Business School
• 1995 B.A. in Applied Economics - Paris IX - Dauphine

INTERNATIONAL

• 1997 : London, England, four months - City University, MBA - Marketing
• 1993 : Boston, USA, six months - Worcester Polytechnic Institute, Bachelor degree
  

EXPERIENCE

• Current positions: Company head and lecturer
• 2003 : Creation and management of the Pedestria travel agency Pedestria
• 2007 : Permanent lecturer and member of the Markets and Innovations Department team - EMLYON Business School
• Specialised in upscale hiking trips in France and Spain
  
• Marketing activities: fairs, press advertising, management of a web site with online payment, creation of introductory packages, etc.
• Management of partnerships with Nouvelles Frontières, Terres d’aventure, Weekend-desk, etc.

RESEARCH INTEREST

Master's (DEA) research: "Structuring the Webmaster Position in Major Corporations in 2000" - Research Director: Gilles Marion

Her preferred area of research and case studies covers body-related products. A complex research topic, the body may be studied from an internal perspective, which then leads to questions on the construction of the healthcare, food and dietary supplement markets. It may also be studied from an external perspective, through an examination of the cosmetics, perfumes, fashion objects and beauty markets.