Amy Luca
Adjunct Professor of Marketing at USC Marshall School of Business
Schools
- USC Marshall School of Business
Expertise
Links
Biography
USC Marshall School of Business
Amy is currently the CEO of theAmplify part of the You & Mr Jones Group which is the world first global brand technology group. Prior to her role at theAmplify she’s held a number of roles in the advertising and digital marketing industry at GPY&R (Sydney, AU), Y&R (Shanghai, China) TBWA\Chiat\Day, Grey Global Group and American Golf.
Amy Luca is Adjunct Professor of Digital Marketing at the USC Marshall School of Business EMBA Programs. She is a graduate of the Marshall School of Business Global EMBA Program (GEMBA), Class IV 2007-2009.
Education
- Master of Business Administration (MBA) University of Southern California - Marshall School of Business (2007 — 2009)
- WPP Maestro Executive Development Program (2013 — 2013)
- BS Business Administration San Diego State University (1995 — 1999)
- Oak Ridge High School (1992 — 1995)
Companies
- SVP, Social Americas S4 Media.Monks Media.Monks (2021)
- Adjunct Professor - With Your Shield (a McMorrow Vetrans Initiative) University of Southern California - Marshall School of Business (2019)
- Adjunct Professor USC Marshall School of Business University of Southern California - Marshall School of Business (2018 — 2021)
- President (theAmplify & Collectively merged in Aug 2020) Collectively Inc (2020 — 2021)
- Chief Executive Officer theAmplify, Part of You & Mr Jones, The World's First Brandtech Group (2018 — 2020)
- President theAmplify, Part of You & Mr Jones, The World's First Brandtech Group (2017 — 2018)
- Marketing Director Visual Amplifiers (2015 — 2017)
- General Manager George Patterson Y&R (2013 — 2015)
- Business Director - GPY&R and VML Young & Rubicam Group (2012 — 2013)
Videos
Interview: theAmplify CEO Amy Luca discusses how to manage Influencers at Social Media Week London
Read about executive education
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