Amy Luca

Amy is currently the CEO of theAmplify part of the You & Mr Jones Group which is the world first global brand technology group. Prior to her role at theAmplify she’s held a number of roles in the advertising and digital marketing industry at GPY&R (Sydney, AU), Y&R (Shanghai, China) TBWA\Chiat\Day, Grey Global Group and American Golf.

Amy Luca is Adjunct Professor of Digital Marketing at the USC Marshall School of Business EMBA Programs. She is a graduate of the Marshall School of Business Global EMBA Program (GEMBA), Class IV 2007-2009.

Education

• Master of Business Administration (MBA) University of Southern California - Marshall School of Business (2007 — 2009)
• WPP Maestro Executive Development Program (2013 — 2013)
• BS Business Administration San Diego State University (1995 — 1999)
• Oak Ridge High School (1992 — 1995)

Companies

• SVP, Social Americas S4 Media.Monks Media.Monks (2021)
• Adjunct Professor - With Your Shield (a McMorrow Vetrans Initiative) University of Southern California - Marshall School of Business (2019)
• Adjunct Professor USC Marshall School of Business University of Southern California - Marshall School of Business (2018 — 2021)
• President (theAmplify & Collectively merged in Aug 2020) Collectively Inc (2020 — 2021)
• Chief Executive Officer theAmplify, Part of You & Mr Jones, The World's First Brandtech Group (2018 — 2020)
• President theAmplify, Part of You & Mr Jones, The World's First Brandtech Group (2017 — 2018)
• Marketing Director Visual Amplifiers (2015 — 2017)
• General Manager George Patterson Y&R (2013 — 2015)
• Business Director - GPY&R and VML Young & Rubicam Group (2012 — 2013)