Amy Song

Amy SONG is Full Professor in marketing. She teaches Marketing Management, Consumer Behavior & Market Studies, Data Analytics, and Communication spécifique at NEOMA. Her primary research interest lies in empirically modeling consumer’s choice and the effects of marketers’ strategic decisions, especially in digital marketing contexts with large-scale data. She is also interested in examining the marketing impacts on social well-beings. Her works have appeared or are forthcoming in prestigious journals including Journal of Marketing, Decision Support Systems, Journal of Business Ethics, among others. She currently serves as an ad-hoc reviewer for Journal of Management Information Systems, Journal of Service Research, International Journal of Electronic Commerce, European Journal of Marketing, etc. She has served as a business consultant for quite a few leading companies cross industries.

Areas of research

• Empirical Modeling; Data-based consumer insights
• Digital marketing; Marketing impacts on social well-beings

Recent academic contributions

• YANG, S., J. PANCRAS, A. SONG, "Broad or Exact? Search Ad Matching Decisions with Keyword Specificity and Position", Decision Support Systems, April 2021, vol. 143 DOI : 10.1016/j.dss.2021.113491
• LIU, Z., Y. HUANG, Y. HUANG, A. SONG, A. KUMAR, "How does one-sided versus two-sided customer orientation affect B2B platform's innovation: Differential effects with top management team status", Journal of Business Research, December 2021 DOI : 10.1016/j.jbusres.2021.11.059
• CHI, Y., F.ZENG, M.DONG, A.SONG, "Promotion contract and prevention contract in distributor-supplier relationships", Journal of Business-to-Business Marketing, April 2020, vol. 27, no. 2, pp. 111-124 DOI : 10.1080/1051712X.2020.1748326