Andrea Rurale
Lecturer at the Department of Marketing at SDA Bocconi School of Management
Schools
- SDA Bocconi School of Management
Expertise
Links
Biography
SDA Bocconi School of Management
Andrea Rurale is a Lecturer at the Department of Marketing at Università Bocconi.
At SDA Bocconi, he is the Director of the Master in Arts Management and Administration (MAMA). He has conducted research and education projects with major enterprises.
His research activities focus on cultural marketing, consumer behaviour, experiential marketing, CRM and marketing communication.
He is the author of books and articles on his topics of interest. His works have been published in Psychology and Marketing. He has been a Visiting Professor in many international universities, such as Simon Fraser in Vancouver (Canada), Tinsgua University in Beijing (China), SMU in Dallas (USA), UTS in Sydney (Australia) and Universidad de Aguascalientes (Mexico). He is the Regional President of FAI Lombardia (Fondo Ambiente Italiano) and President of the Istituto musicale superiore Monteverdi Conservatory in Cremona.
Andrea earned a degree from Università Bocconi and a PhD in Marketing from Universitat de València.
Teaching domains
- Marketing & Sales Integration
- CRM
- Event Marketing
- Strategic Brand Management
- Big Data and AI Marketing
Companies
- Director International Program in Arts Management (IPAM) SDA Bocconi Asia Center (2019)
- Presidente Conservatorio Claudio Monteverdi (2017)
- Director Master in Arts Management and Administration (MAMA) SDA Bocconi (2015)
- Codirector Master in International Arts Management - HEC Montréal - SMU Dallas (MMIAM) - SDA SDA Bocconi (2015)
- Presidente FAI Lombardia FAI - Fondo Ambiente Italiano (2014)
- Lecturer in Marketing Università Bocconi (2013)
- Adjunct Professor Southern Methodist University (2020 — 2021)
- Consigliere Teatro Amilcare Ponchielli (2019 — 2020)
- Contract Professor Università Bocconi (2007 — 2013)
Education
- Doctor of Philosophy - PhD Universitat de València
- Economia e legislazione per le imprese Università Bocconi
Videos
Ponencia. Andrea Rurale
Italian Excellence | SDA Bocconi
How to succeed in managing cultural institutions
SDA Bocconi MAMA | Words from the Director: where art meets business
#HotTopics "The importance of digital technologies in cultural institutions" | SDA Bocconi
Read about executive education
Other experts
Giulia Negri
Giulia Negri is SDA Fellow of Corporate Finance and Real Estate at SDA Bocconi School of Management. She is Fellow at BAFFI Carefin at Bocconi University. She is Associate Professor of Finance at Luxembourg School of Business. Her field of interest, teaching, and research concerns business valu...
Saadet Bahar Koymen
Biography 2015 – Lecturer of Developmental Psychology, University of Manchester, UK 2011 – 2015 Post-doctoral Researcher, Max Planck Institute for Evolutionary Anthropology, Leipzig, Germany 2005 – 2011 M.A. & Ph.D. in Education, University of California, Santa Barbara...
Robert Daines
Robert M. Daines is the Pritzker Professor of Law and Business, Associate Dean and Senior Faculty for the Rock Center on Corporate Governance at Stanford. He is also Professor of Finance (by courtesy) at the Stanford Graduate School of Business. His research focuses on the intersection between ...
Popular Courses
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Leading People and Teams
ESMT
Berlin, Germany
May 28
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Looking for an expert?
Contact us and we'll find the best option for you.