Andrew Newman

Professor Newman has established an international reputation for his work in several marketing and management fields, which is evidenced by his publications in prominent journals, international conferences, textbooks and an acknowledgment by international peers in these related fields. This reputation extends to practitioners on both sides of the Atlantic and the media who frequently seek Professor Newman's advice on global matters of consumer behaviour and strategic marketing. He has held a visiting chair at Missouri State University in the United States and has recently commenced a new visiting professorship at Mansoura University in Egypt. Commercially, Professor Newman enjoys corporate access at the highest level to support his project research work and executive education initiatives. This ability to negotiate at high-level in blue-chip companies, and to build long-term relationships across the practitioner community, has it made it possible to secure research funding for cutting edge projects. The most recent of these is with Lloyds Banking Group and is evidenced by his track record of EPSRC, KTP funded research and project sponsorship, and feeds productively into MBA teaching and executive education. Professor Newman created the Marketing and Retailing special interest group (SIG) for the British Academy of Management (BAM), and currently sits on BAM council.

Expertise

Marketing strategy, Consumer psychology, Retail environments, Person environment interface

Latest publications

• Newman, AJ and Zaleha, S 2012, 'Purchasing patterns of migrant groups : the impact of acculturation on ethnocentric behaviours' , Journal of Applied Social Psychology, 42 (7) , pp. 1551-1575.
• Dennis, C, Michon, R and Newman, AJ 2010, 'The appeal of a town’s separately-branded environments to market segments and the segmented appeal of digital signage' , Journal of Place Branding and Public Diplomacy, 6 (2) , pp. 156-175.
• Farah, MF and Newman, AJ 2010, 'Exploring consumer boycott intelligence using a socio-cognitive approach' , Journal of Business Research, 63 (4) , pp. 347-355.
• Pettijohn, C, Rozell, E and Newman, AJ 2010, 'The relationship between emotional intelligence and customer orientation for pharmaceutical salespeople' , Journal of Pharmaceutical and Healthcare Marketing, 4 (1) , pp. 21-39.
• Dennis, C, Newman, AJ, Michon, R, Brakus, JJ and Wright, LT 2010, 'The mediating effects of perception and emotion: Digital signage in mall atmospherics' , Journal of Retailing and Consumer Services, 17 (3) , pp. 205-215.
• Newman, AJ and Hermans, CM 2008, 'Breaking the MBA delivery mould: A multi-group international MBA / practitioner virtual collaborative project' , Marketing Education Review, 18 (1) , pp. 9-14.