Andy Aylesworth

Primary teaching interests include creativity, advertising, integrated marketing communications, marketing research and event marketing. Current research interests include the pedagogy of teaching creativity, the effect of program context on advertising persuasiveness, the impact of elements of commercial messages on advertising persuasiveness, and pet-related consumer marketing. Has published articles in Journal of Advertising, Journal of Business Research, Advances in Consumer Research, and Journal of Consumer Marketing. Former account executive in the advertising industry. Received the Marketing Faculty of the Year Award.

Education

• Ph.D. Indiana University
• Master of Business Administration Indiana University
• Bachelor of Science in Business Administration University of Illinois

Teaching Interests

• Creativity;
• Advertising and Promotion;
• General Business;
• Consumer Behavior;
• Marketing Research;
• Integrated Marketing Communication

Research Interests

• The Pedogogy of Teaching Creativity;
• Teaching Marketing;
• Advertising Context;
• Advertising Processing;
• Consumer Behavior and Pets;
• Improv Comedy Techniques and Pedagogy;
• Learning Assessment

Consulting/Practice Interests

• Building individual and team creativity

Awards and Honors

• 2022, Outstanding Reviewer Award, Journal of Advertising
• 2018, Innovation in Teaching Award, Bentley University
• 2014, Outstanding Reviewer, Journal of Advertising
• 2010, Innovation in Teaching Award, Bentley University
• 2008, Best Reviewer 2007 Award, American Academy of Advertising -- Journal of Advertising
• 2005, Best Reviewer Award, American Academy of Advertising -- Journal of Advertising
• 2000, Bentley Publication Award
• 1999, Bentley Publication Award
• 1998, Joseph M. Cronin Award for E cellence in Academic Advising, Bentley College
• 1996, Marketing Faculty Member of the Year, Bentley College
• 1995, Marketing Faculty Member of the Year, Bentley College
• 1994, Doctoral Students Association Associate Instructor Teaching Award, Indiana University
• 1992, Ralph L. Day Doctoral Dissertation Award, Indiana University