Angela Lee
Mechthild Esser Nemmers Professor of Marketing, Chair of Marketing Department at Kellogg School of Management
Schools
- Kellogg School of Management
- Columbia Business School
Expertise
Links
Biography
Kellogg School of Management
Angela Lee joined the marketing faculty at the Kellogg School in 1995 and was named Mechthild Esser Nemmers Professor of Marketing in 2007.
Angela is a consumer psychologist. Her expertise is in consumer learning, emotions and goals. Her research focuses on consumer motivation and affect, cross-cultural consumer psychology, and nonconscious influences of memory on judgment and choice. Her publications appear in both marketing and psychology journals and she is the co-editor of Kellogg on China (Northwestern University Press, 2004). She was the recipient of the 2006 Stanley Reiter Best Paper Award for her research on self-regulation and persuasion, and the 2002 Otto Klineberg Award for the best paper on international and intercultural relations. She currently serves on the editorial boards of the Journal of Consumer Research and the Journal of Marketing Research. And she chairs the policy board of the Journal of the Association for Consumer Research. Angela is a past president of the Association for Consumer Research and serves on the board of the American Marketing Associaiton.
At the Kellogg School, Angela teaches Marketing Research in the MBA, MSMS and EMBA programs. She has served as the faculty advisor of the Global Initiatives in Management class for China, Japan and South Africa. She also teaches a doctoral seminar in Consumer Behavior.
Angela is a native of Hong Kong where she worked as a fund raising consultant for nonprofit organizations before entering academia. She received her BBA in Marketing and Travel Industry Management from the University of Hawaii, an MPhil in Economics from the University of Hong Kong, and a PhD in Management from the University of Toronto.
Areas of Expertise
- Advertising
- Consumer Behavior
- Consumer Decision-Making
- International Marketing
- Marketing Management
- Marketing Research
- Nonprofit Marketing
Education
Ph.D., 1995, Marketing, University of Toronto
M.Phil., 1990, Economics, University of Hong Kong
B.B.A., 1981, Marketing & Travel Industry Management, University of Hawaii
Academic Positions
Mechthild Esser Nemmers Professor, Marketing, Kellogg School of Management, Northwestern University, 2007-present
Professor, Marketing, Kellogg School of Managament, Northwestern University, 2006-present
Visiting Professor, Marketing, , Hongkong University of Science and Technology, 2008-2008
PepsiCo Professor of International Marketing , 2006-2007
Associate Professor, Marketing, Kellogg School of Management, Northwestern University, 2001-2006
Visiting Associate Professor of Marketing, Cornell University, 2000-2001
Assistant Professor, Marketing, Kellogg School of Management, Northwestern University, 1995-2001
Honors and Awards
APS Fellow, American Psychological Society
University of Hawaii Hall of Honor, University of Hawaii at Manoa
Mechthild Esser Nemmers Professorship, 2007
Invited Speaker, Society of Personality & Social Psychology Attitude Pre-Conference , 2006
PepsiCo Research Chair in International Marketing, 2006
Stanley Reiter Best Paper Award, Kellogg School of Management, 2006
Consortium Faculty, AMA Sheth Foundation Doctoral Consortium , 2003, 2004, 2005
Invited Speaker, Midwestern Psychological Association Meeting , 2001, 2005
MSI Young Scholar, Marketing Science Institute, 2001
Winner of the Otto Klineberg Award , 2000
Kraft Research Chair, 1997
McManus Research Chair, 1996, 1998
AMA Doctoral Consortium Fellow, 1994
Editorial Positions Co-Editor, Special Issue, Journal of Association for Consumer Research, 2016-2017
Chair, Policy Board, Journal of the Association for Consumer Research, 2014
Editorial Board Member, Journal of Consumer Research, 2007
Editorial Board Member, Journal of Marketing Research, 2003
Editorial Board Member, Journal of Consumer Psychology, 2002-2013
Ad-hoc Reviewer, Journal of Personality and Social Psychology
Ad-hoc Reviewer, Journal of Experimental Social Psychology
Ad-hoc Reviewer, Marketing Science Institute
Ad-hoc Reviewer, American Marketing Association
Education Academic Positions Honors and Awards Editorial Positions
Read about executive education
Cases
Hong, Jiewen and Angela Lee. 2010. Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals. Journal of Consumer Research. 37(3): 456-472.
This research examines how construal level (i.e., how abstractly or concretely people represent information in memory) affects consumers' responses to mixed emotions appeals. The results of five studies show that, consistent with prior research, participants experienced discomfort when they encountered mixed emotions appeals and developed less favorable attitudes toward the ad relative to pure positive emotional appeals, but this was the case only for those who construed information at a concrete, low level. Participants who construed information at an abstract, high level did not experience much discomfort; hence, they found mixed emotions and pure positive emotional appeals equally persuasive. We further demonstrate that the chronic construal level associated with people's age and cultural background underlies the moderating effects of age and culture on consumers' attitudes toward mixed emotions appeals documented in prior research.
Angela Lee., Greg Merkley and Bob Bailey. 2015. Wrigley’s Eclipse Gum: Managing Brand Adolescence. Case 5-414-752 (KEL885).
Wrigley launched Eclipse gum in August 1999. In early 2000, Paul Chibe became senior marketing manager for Wrigley’s breath freshening portfolio, which included Eclipse. With the disappointing first-year performance of the brand, Chibe needed to take action to turn Eclipse around. His task was to use the opinions from other Wrigley executives and from marketing research data to decide if Eclipse could be turned around or if it should be abandoned.
Hong, Jiewen and Angela Y. Lee. 2010. Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals. Journal of Consumer Research. 37(3): 456-472.
This research examines how construal level (i.e., how abstractly or concretely people represent information in memory) affects consumers' responses to mixed emotions appeals. The results of five studies show that, consistent with prior research, participants experienced discomfort when they encountered mixed emotions appeals and developed less favorable attitudes toward the ad relative to pure positive emotional appeals, but this was the case only for those who construed information at a concrete, low level. Participants who construed information at an abstract, high level did not experience much discomfort; hence, they found mixed emotions and pure positive emotional appeals equally persuasive. We further demonstrate that the chronic construal level associated with people's age and cultural background underlies the moderating effects of age and culture on consumers' attitudes toward mixed emotions appeals documented in prior research.
Lee, Angela Y., Greg Merkley and Bob Bailey. 2015. Wrigley’s Eclipse Gum: Managing Brand Adolescence. Case 5-414-752 (KEL885).
Wrigley launched Eclipse gum in August 1999. In early 2000, Paul Chibe became senior marketing manager for Wrigley’s breath freshening portfolio, which included Eclipse. With the disappointing first-year performance of the brand, Chibe needed to take action to turn Eclipse around. His task was to use the opinions from other Wrigley executives and from marketing research data to decide if Eclipse could be turned around or if it should be abandoned.
Other experts
Stephen Schaefer
Stephen Schaefer has published widely on fixed income markets, risk management, credit risk and financial regulation. His recent research includes a study of corporate default in the US over the past 150 years which was awarded first prize in the 2011 Fama/DFA award – for the best paper published...
Hal Weitzman
Hal Weitzman is executive director for intellectual capital at the University of Chicago's Booth School of Business. He is editor-in-chief of Capital Ideas magazine and host of The Big Question, Booth's monthly video panel discussion series. He was a reporter and editor at the Financial Times fro...
Nishant Dass
Professor Dass received his PhD from INSEAD, Fontainebleau (France). His research includes Corporate Governance: Role of CEOs, CEO-Compensation, Boards of Directors Financial Intermediation: Banks, Mutual Funds, Trade Credit, and International Finance.
Popular Courses
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
Leading People and Teams
ESMT
Berlin, Germany
May 28
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Looking for an expert?
Contact us and we'll find the best option for you.