Anna Dubiel

Anna Dubiel is a Lecturer in Marketing at King’s Business School. Prior to joining King’s Anna has been assistant professor at the WHU – Otto Beisheim School of Management, Germany, where she also received her PhD degree. She graduated from the University of Erlangen-Nuremberg, Germany, with a MSc in business administration.

Anna’s areas of expertise include innovation and R&D management, especially in the international context. She has been published in the Journal of Product Innovation Management and contributed to edited volumes of the Product Development and Management Association (PDMA). Additionally, she has co-edited a practice-oriented book about industrial R&D centres in emerging markets and a special issue of the Journal of Product Innovation Management about innovations in the emerging market context.

Anna’s co-authored publications have been named as Highly Commended Paper Winner of the Journal of Indian Business Research and was a finalist for the Thomas P. Hustad Best Paper Award for the Journal of Product Innovation Management. Further information about Anna’s research can be found on Google Scholar or ResearchGate.

Selected Publications

Dubiel, A., Banerjee, S., Ernst, H., & Subramaniam, M. 2018. "International-market-information use across new-product-development stages: Antecedents and performance implications”, International Marketing Review, 35(5): 760-784.

Dubiel, A., Durmusoglu, S.S., & Glöckner, S. 2016. “Firm characteristics and NPD program success: The significant influence of global discovery management”, Journal of Product Innovation Management, 33 (S1): 86-100.

Ernst, H., Kahle, H.N., Dubiel, A., Prabhu, J., & Subramaniam, M. 2015. "The Antecedents and Consequences of Affordable Value Innovations for Emerging Markets", Journal of Product Innovation Management, 32(1): 65-79.

Subramaniam, M., Ernst, H., & Dubiel, A. 2015. "From the Special Issue Editors: Innovations for and from Emerging Markets", Journal of Product Innovation Management, 32(1): 5-11.

Kahle, H.N., Dubiel, A., Ernst, H., & Prabhu, J. 2013. “The Democratizing Effect of Frugal Innovation: Implications for Inclusive Growth and State-Building”, Journal of Indian Business Research, 5(4): 220-234.

• International-market-information use across new-product-development stages: Antecedents and performance implications 10 July 2018
• Reverse Innovation in Action: Romanian Cars from a French Company on the German Autobahn 01 January 2010
• F&E-Standorte in Schwellenlaendern erfolgreich aufbauen 01 January 2009
• How to build and manage a global R&D centre-The case of GE in India 01 January 2009
• Paris-Pitesti-How the Dacia Logan is changing the innovation rules in the automotive industry 01 January 2010
• Gateway to Successful Global NPD: The Case of SAP Labs India 01 January 2013
• Industrielle Forschung und Entwicklung in Emerging Markets. Motive, Erfolgsfaktoren, Best-Practice-Beispiele 01 January 2009
• Success Factors of New Product Development for Emerging Markets 01 January 2013
• Industrial R&D Centers in Emerging Markets : Motivations, Barriers and Success Factors 01 January 2013
• Keeping up with the virtual voice of the customer-Social media applications in product innovation 01 January 2014