Anne Mägi

Experience

• Instructor of Marketing, University of South Florida, 2010-2012
• Adjunct instructor, University of South Florida, 2006-2010
• Instructor, Florida Southern College, 2004-2005
• Project Manager, Marketing Research Department, ICA Handlarnas AB, Fall 1999
• Instructor, Stockholm School of Economics, 1996-1999

Classes Taught

• Principles of marketing
• Marketing management
• International marketing
• Marketing research
• Retail management

Research Interests

• Customer satisfaction and loyalty
• Consumer knowledge
• Pricing
• Celebrity endorsements

Selected Publications

• Bergkvist, L, and Mägi, A. W (2010) “Trends in European Marketing Publication Output,” Transfer Werbeforschung & Praxis, 56 (4), 21-36
• Guiry, M., Mägi, A. W, and Lutz, R. (2006), “Defining and Measuring Recreational Shopper Identity,” Journal of the Academy of Marketing Science, 34, 74-83.
• Mägi, A. W. and Julander, C-R. (2005), “Consumers’ store-level price knowledge: Why are some consumers more knowledgeable than others?” Journal of Retailing, 81, 319-329.

Notable Honors

• 2012, Favorite Undergraduate Marketing Professor Award, College of Business Administration, UIC

Education

• PhD in Marketing, Stockholm School of Economics, 1999
• Master of Science in Marketing, Stockholm School of Economics, 1992