Anne-Sophie Chaxel

Anne-Sophie Chaxel is an Associate Professor of Marketing at HEC Paris. She received her PhD in Marketing from Cornell University’s Behavioral Economics and Decision Research Center founded by Nobel Prize Richard Thaler. She also has two Master’s degrees, one in Management from HEC Paris and one in Research Methods from Paris Dauphine University in France.

Prior to joining HEC, she taught at Cornell University, McGill University, and Virginia Tech University, at both undergraduate and graduate levels (MBAs, PhDs). She received a teaching excellence award when teaching the MBA Marketing Management Course at Virginia Tech. At HEC Paris, she teaches in the MBA and Executive MBA programs. In 2020, she received the Vernimmen Teaching Prize, which rewards the HEC professor who achieved the highest performance in teaching during the year across all disciplines (student vote).

Her research has been published in top consumer behavior journals, including the Journal of Consumer Research and the Journal of Consumer Psychology, but as well in top psychology journals, including Psychological Science and the Journal of Experimental Social Psychology, in top organizational behavior journals, such as Organizational and Human Decision Processes, and in specialized judgment and decision-making journals, such as the Journal of Behavioral Decision-Making.

She has recently been identified as a 2019 Young Scholar by the Marketing Science Institute, which recognizes young faculty members who are likely leaders of the next generation of marketing academics.

EDUCATION

• 2012 Ph.D., Marketing, Cornell University - USA
• 2007 Master in Research Methods, Université Paris Dauphine - France
• 2005 Grande Ecole Program - Master in Management, HEC Paris - France

ACADEMIC APPOINTMENTS

Academic responsabilities at HEC

• 2019- Member of GREGHEC, the joint research laboratory CNRS-HEC Paris HEC Paris
• 2019- Associate Professor, Marketing HEC Paris

External Academic Responsabilities

• 2015-2019 Assistant Professor, MarketingVirginia Polytechnic Institute and State University (Virginia Tech)
• 2012-2015 Assistant Professor, MarketingMcGill University, Faculty of Management

AWARDS & HONORS

• 2020 Vernimmen Teaching Award
• 2019 MSI Young Scholar
• 2018 Departmental Recipient of the Pamplin Certificate of Teaching Excellence
• 2014 Danone Institute of Canada, Highlighting, Bridging and Leapfrogging Conflicting Beliefs: New Strategies to Promote Nutritious Food, Co-PI with Yu Ma and Laurette Dube
• 2011 AMA-Sheth Foundation Doctoral Consortium Fellow