Arindam Banerjee

Arindam Banerjee joined the faculty at IIM Ahmedabad after working in the industry for over seven years. After securing his Ph.D in Marketing Sciences, Arindam was associated with various consulting / market research firms in the United States. During his tenure in industry, he worked on business problems in the Retail Financial Services, FMCG / Retail and the Consumer Durable sectors. In the past twenty years at IIMA, he has worked on consulting and training assignments with large Indian and multi national companies based in India. He has helped in developing marketing and business strategy for Indian companies coping up with the recent liberalized and competitive environment.

He has also published extensively in national and international academic journals in management such as the Journal of Segmentation in Marketing, International Journal of Retail and Distribution Management, International Journal of Management and Decision Making, Asia-Pacific Journal of Marketing and Logistics, Strategic Outsourcing, Vikalpa and the Decision. Besides, he has written five cases in the area of fact-based decision making and strategy. A few of his articles on effective business practices have appeared in trade publications such as the Indian Management and The Hindustan Times.

Prior to joining the IIM, he was a senior consultant at Mitchell Madison Group, a global management consultancy firm, based at their Chicago office. Previously, he has headed the marketing analytics team at AC Nielsen Corporation in Chicago, providing consulting services to some of the Philip Morris Group of Companies. He is currently a Professor in the Marketing Area at IIM Ahmedabad.

Specialties: Analytics, Executive Training in Marketing/Business Strategy, Statistical Modeling of Business Problems, Forecasting, Process Re-engineering

Educational Qualifications

• Ph.D. (SUNY at Buffalo)
• PGDM (IIM Lucknow)
• B.E. (Delhi College of Engg.

Academic Affiliation

• Strategic Management Forum

Teaching

• Marketing Analytics
• Strategic Marketing (Simulation Based - MARKSTRAT)
• Quantitative Models in Marketing (FPM)
• Research Methodology (FPM)
• Marketing Management

Area of Research :

His research interests are in the area of econometric modelling of customer response to marketing mix variables in the context of a retail environment, using both aggregated and individual level purchase data.

Current Research:

• Economics of Consumer Information Search
• Datamining of Customer response data in Financial Services
• Marketing Analytics