Arthur Middlebrooks

Art Middlebrooks is Executive Director of the Kilts Center for Marketing, and educator and management consultant specializing in innovation, services marketing, and branding. Middlebrooks focuses on helping service companies grow profitably through new product and service development, branding, and effective marketing strategies. He has worked with companies from a broad range of industries, including consumer packaged goods, energy, financial services, telecommunications, information technology services, and e-commerce. His clients include Aon/Hewitt, General Mills, IBM Global Services, S.C. Johnson, and U.S. Gypsum.

He is a former senior director of marketing and product development for DigitalWork Inc., partner with Kuczmarski & Associates management consulting, manager in the Strategic Services division of Accenture, and systems analyst at American Management Systems.

Middlebrooks is the coauthor of two books, Innovating the Corporation and Market Leadership Strategies for Service Companies. He has published other works in PDMA Handbook of New Product Development, Management Review, Sales and Marketing Management and Marketing News. He teaches innovation and services marketing. "I find that students learn best by doing, so I''ve structured both the in-class and out-of-class work to enable students to try out the various tools that I teach," Middlebrooks says. "I include the use of team projects and software in my courses so that students can see how the tools get applied by companies, enabling deeper insights.

He earned an MBA in marketing and finance from Chicago Booth in 1988 and a bachelor''s degree in computer science and economics from Duke University in 1984. He is a member of the Beta Gamma Sigma and Phi Beta Kappa honor societies.

Academic Areas

• Entrepreneurship
• Marketing

Publications

• With T. D. Kuczmarski and J. D. Swaddling, Innovating the Corporation (2000).
• With Craig A. Terrill, Market Leadership Strategies for Service Companies (1999).
• With Craig A. Terrill, "Service Development," PDMA Handbook of New Product Development (1996).
• "Does Customer Satisfaction Really Matter?," Marketing News (1999).
• "The Role of Sales in New Product Introductions," Sales Managers Bulletin (1993).