Arun Sharma

Arun Sharma is a Professor of Marketing. He has also served as the School’s Vice Dean of Graduate Business Programs and Executive Education, as well as the Chairman of the Department of Marketing.

Sharma’s research interests are in global market trends, market structures and market strategy. He serves on several review boards of journals and has published extensively (over 90 refereed articles). His research and teaching have been recognized through multiple excellence in research and excellence in teaching awards. He has also co-edited journals and co-chaired several conferences.

Sharma has considerable industry experience in the following areas: Customer and Industry Trends; Enhancing Access; Addressing Heterogeneous Markets (e.g., developing markets with developed and developing markets within the country); Emerging Markets; Market Movements; Developing Innovation Driven Firms; and, Country Strategies. Sharma has served as a consultant to several corporations, including Accenture, Agilent Technologies, American Express, AT&T, Audi, AutoNation, Arthrex, AstraZeneca, Burger King, Boston Scientific, Citrix, Coca-Cola, Conagra, Ericcson, Exxon, Goodyear, HP, IBM, Macy’s, MasterCard, Medtronic (Covidien), Motorola, Novartis, PayPal (Xoom), Proctor and Gamble, RCCL, Sandoz, Siemens, Sprint, Visa International, Walmart, Western Union and Zimmer.

Sharma received his Ph.D. in marketing from the University of Illinois at Urbana‐Champaign, an MBA from the Indian Institute of Management Calcutta and a Bachelor of Engineering degree. Prior to joining the academic world, he worked for three years in a high-technology services firm where he handled product management and sales management responsibilities.