Arvid Hoffmann

I am a Professor of Marketing at Adelaide Business School. I am also affiliated with the Centre of Excellence in Population Ageing Research (CEPAR) from UNSW. Previously, I was affiliated with Maastricht University, the Netherlands and have been a visiting scholar at Santa Clara University, Aalto University, the University of Washington, and the Centre for European Economic Research.

My research interests are interdisciplinary and bridge the fields of marketing and finance. As a primary research interest, I seek to better understand how individuals make (complex) financial decisions, such as investment choices. My research informs practitioners how different frames or simple primes can “debias” individuals and improve their financial decision-making. As a secondary research interest, I aim to better understand the interactions between capital and consumption markets. I combine primary and secondary data to unravel how marketing actions and investments drive financial market outcomes, and vice versa.

I have published in leading journals in marketing, finance, and economics including the Journal of Marketing (A*, FT50), Journal of the Academy of Marketing Science (A*, FT50), International Journal of Research in Marketing (A*), European Journal of Marketing (A*), Marketing Letters (A), Journal of Banking and Finance (A*), Journal of Economic Behavior and Organization (A*), Journal of Consumer Affairs (A), and Journal of Business Research (A).

Education

• Doctor of Philosophy (PhD) Rijksuniversiteit Groningen / University of Groningen (2004 — 2007)
• Master of Science (MSc) Rijksuniversiteit Groningen / University of Groningen (1999 — 2003)