Ashish Sinha

Ashish Sinha is Professor of Marketing for the UTS Business School. He has previously held senior leadership positions in both industry and academia, including Academic Dean of ExecEd (Indian School of Business), Associate Dean (Research), Interim Dean and Acting Head of Economics at UTS Business School, and Professor and Head of School of Marketing at the Australian School of Business, UNSW and Vice President, Analytics Insights group at Informations Resources, Chicago, USA.

In the role of ADR and the defacto co-Internal Dean, he led the transformation of the UTS Business School into a research powerhouse, that culminated in the school being ranked in the top 3 Business Schools in Australia as per ERA 2018. In the role of Academic Dean of ExecEd (ISB) he oversaw its digital transformation and orchestrated its turnaround, launched several asynchronous and virtual live programs in the areas of Leadership in the Age of AI, Digital Transformation, Business Analytics, Digital Marketing, Marketing Analytics and Fintechs.

He currently holds or previously held visiting appointments at the Indian School of Business (ISB), Hong Kong Polytech University and University of Alberta.His work has appeared in many academic and trade journals, including Marketing Science, the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Retailing, Marketing Letters, the Journal of Retailing and Consumer Services, the Journal of Business Research, Industrial Marketing Management and Australasian Marketing Journal.

He is the recipient of several academic awards, including the Davidson Award for the Best Journal of Retailing Paper, Australasian Marketing Journal Best Paper Award, Academy of Marketing Science Best Dissertation Award, AMA MRSIG and AMA BrandSIG Best Paper Awards and 2013 ANZMAC Distinguished Researcher Award. He was awarded the "Best Marketing Professor" in Australasia by the CMO Asia chapter in 2011.

In 2016, he was nominated a Fellow of Australia-NZ Marketing Academy (ANZMAC). He is also a Lead CI for the $240 million Food Agility CRC. He is a twice-finalist for the prestigious INFORMS Marketing Science Institute Gary Lilien Practice Award in recognition of the impact that his academic work has made to industry, to the tune of billions of dollars, in the areas of category management, entertainment, assortment and disruptive innovation. He has commercialized several analytics solution and sold his Big Data analytics firm to an American company in 2013. He has supervised to completion 11 PhD students, several of them currently hold senior academic (Monash, Groningen, Melbourne Business School, UQ, Metropolitan State University of Denver and AUS) and industry positions (Mars).

He is considered a pioneer in the area of Retail analytics in ANZ. He assisted AZTEC (bought by Synovate and subsequently acquired by IRI) in setting-up their Analytics business in Australia between 2004-2010. He has assisted in the design and marketing of the analytics offerings of Synovate Aztec in Australasia and Synovate MMA in the United States. He has recently sold a Big Data Marketing Analytics company that used models based on his research in the areas of assortment and pricing that were published in elite journals to Information Resources Incorporated, Chicago, USA.

He has consulted for many Blue Chip companies, including Kraft, Pepsico, Frito-Lays and Campbell Soup Company, among others, and has taught several executive programs for companies, such as, General Electric, Coke, Hershey and Eli Lilly. He has advised many consulting houses and regulatory organizations, including Mckinsey Corporation, Information Resources Incorporated and ACCC.

UNIVERSITY OF TECHNOLOGY SYDNEY APPOINTMENTS

• Professor of Marketing and Associate Dean Research University of Technology Sydney, Business, Ultimo, AustraliaJan 2016
• Interim Dean University of Technology Sydney, Business, Ultimo, AustraliaAug 2017 - Nov 2017
• Interim Head (Economics) University of Technology Sydney, Business, Sydney, AustraliaJul 2016 - Aug 2016

ACADEMIC POSITIONS

• Visiting Professor Indian School of Business, Hyderabad, IndiaJan 2019
• Professor and Head of School UNSW Australia, Marketing, Sydney, Australia2009 - 2015
• Professor Victoria University of Wellington, Wellington, New Zealand2003 - 2009