Ashkan Faramarzi

Ashkan Faramarzi is a Faculty member in the department of Marketing and Digital Business of ESDES Lyon Business School. His research focuses on marketing accountability and marketing’s effect on firm value and risk. Within this domain, he is particularly interested in financial impact of services marketing and relationship marketing. Before coming to academia, he spent 3 years in the FMCG industry working in marketing and strategy. Askhan is Iranian.

RESEARCH THEMES

• Marketing Strategy
• Marketing-Finance interface
• Services Marketing

RESEARCH GROUP

• Group 4: Consumer and Market Perspectives

COURSES

• Marketing Research
• Digital Marketing
• Marketing Fundamentals
• Quantitative Marketing

Education

• Doctor of Philosophy (Ph.D.) HEC Paris (2015 — 2019)
• Master of Business Administration (MBA) University of Tehran (2011 — 2014)
• Bachelor of Engineering (B.Eng.) Iran University of Science and Technology (2006 — 2011)
• High school Allameh Tabatabai (2002 — 2005)

PUBLICATIONS AND WORKS

ARTICLES IN REFERENCED JOURNALS (CNRS, FNEGE)

2020 FARAMARZI A., (2020), "The economic worth of loyalty programs: An event study analysis", Journal of Business Research, n° 123, pp. 313-323, (in collaboration with A. Bhattacharya).

PARTICIPATION IN CONFERENCES

TO TAKE PLACE IN 2021

FARAMARZI A., (2021), “Service Strategy’s Effect On Firm Performance - A Meta-analysis Of The Servitization Literature,” 43rd ISMS Marketing Science Conference (online), Simon Business School, the University of Rochester, Miami, USA, June 3–5.

2019 FARAMARZI A., (2019), “Marketing and Bankruptcy Risk: The Role of Marketing Capabilities,” presented at Annual ISMS Marketing Science Conference, University of Roma Tre, Rome, Italy, 20- 22 June (in collaboration with A. Bhattacharya, J. Johnson and N. Jindal).

FARAMARZI A., (2019), “Marketing and Bankruptcy Risk: The Role of Marketing Capabilities,”presented at 48th European Marketing Academy Conference (EMAC), University of Hamburg, Hamburg, Germany, 28-31 May (in collaboration with A. Bhattacharya, J. Johnson and N. Jindal).

2018 FARAMARZI A., (2018), “The Economic Worth of Loyalty Programs: An Event Study Analysis,” presented at 47th European Marketing Academy Conference (EMAC), University of Strathclyde, Glasgow, UK, 29 May - 1st June, (in collaboration with A. Bhattacharya).

FARAMARZI A., (2018), “The Economic Worth of Loyalty Programs: An Event Study Analysis”, presented at Global Marketing Conference (GMC), Keio University, Tokyo, Japan, July 26-29, (in collaboration with A. Bhattacharya).

FARAMARZI A., (2018), “The Economic Worth of Loyalty Programs: An Event Study Analysis,” accepted for presentation at 40th Annual ISMS Marketing Science Conference, Temple University, Pennsylvania, USA, 13-16 June, (in collaboration with A. Bhattacharya).