Ashley Goreczny

Academic History

• PhD, Marketing, Georgia State University, 2018
• BA, Marketing, Georgia State University, 2007
• MBA, Marketing, Georgia State University, 2013

Companies

• Assistant Professor - Sales and Marketing Iowa State University - Ivy College of Business (2018)
• Chair, Chair Elect, Immediate Past Chair AMA DocSIG (2016 — 2019)
• PHD Candidate - Marketing Georgia State University - J. Mack Robinson College of Business (2017 — 2018)
• Member Sales Executive Round Table, GSU (2016 — 2018)
• Graduate Research Assistant - PhD Student Georgia State University - J. Mack Robinson College of Business (2013 — 2017)
• MBA - Graduate Research Assistant Georgia State University (2011 — 2013)
• Marketing Consultant Varying (2009 — 2011)
• Research Executive Millward Brown (2009 — 2011)
• Assistant Research Executive Millward Brown (2008 — 2009)

Selected Publications

• Viswanathan, Madhu, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny (2021) "Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces", Journal of Marketing, Link to Paper
• V Kumar, Ashley Goreczny, Todd Maurer (2017) "What drives a salesperson’s goal achievement? An empirical examination", Journal of Business & Industrial Marketing, 33 (1):3-18. Link to Paper
• S Sunder, V Kumar, A Goreczny, T Maurer (2017) "Why do salespeople quit? An empirical examination of own and peer effects on salesperson turnover behavior", Journal of Marketing Research, 54 (3):381-397