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Avi Shankar

Professor, ManagementInstitute for Policy Research (IPR)Marketing, Business & Society at University of Bath School of Management

Schools

  • University of Bath School of Management

Links

University of Bath School of Management

Personal profile

Research interests

My research interests are varied but can be subsumed within three broad categories. First I am interested in social and cultural theory inspired critiques of technologies of marketing - advertising, branding, consumer culture etc. Second I am interested in innovative research methodologies that allow us to capture the lived experience of life in a consumer culture. Finally I am interested in empirical studies of how people negotiate, interact and make sense of marketplace cultures and their place/space(s) in it.

Videos

Global Mobility Scheme - Potentioanl Collaboration Visits to NTU

Shankar, A.

1/07/14 → 1/07/15

Project: Research-related funding › International Relations Office Funding

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