Baker Jeremy
Affiliate Professor at ESCP Europe Business School
Schools
- ESCP Europe Business School
Links
Biography
ESCP Europe Business School
Biography
Jeremy Baker has been on TV or on the radio every week, on average, for the last 5 years. This shows his commitment to new thinking about the consumer.
His specialities are: marketing and marketing strategy; the consumer; and communications - PR, advertising and new media, and SME new enterprise.
Research Interest
Read about executive education
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David Bruce Montgomery
Research Statement Analysis of competitor response and decision making, strategy, marketing strategy, global strategic alliances, globalization of marketing, global account management, modeling business-to-business buyer behavior, empirical analysis of the manufacturing/marketing interface, metho...
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