Barbara Bottini

I am a multidisciplinary strategist based in London. I work with agencies and businesses to create brands, content and services that people love.

I deliver actionable strategies that include business models, technology and people stacks to make it happen.

I do it by using a blend of tools from different disciplines including design thinking, data science, ethnographic research, organisational design, agile development and business strategy.

Education

• Master of Business Administration (M.B.A.) Cambridge Judge Business School (2008 — 2009)
• Certificate in Business Administration University of California, Berkeley (2004 — 2005)
• International Diploma Program University of California, Berkeley (2003 — 2004)
• Bachelor's & Master's degree Università degli Studi di Parma

Companies

• Managing Principal, Experience Consulting EPAM Continuum (2021)
• Strategy Principal ustwo (2021 — 2021)
• Co-Founder Totem Augmented Reality (2020 — 2021)
• Strategy Partner| Head of Strategy for B2B Saatchi & Saatchi (2019 — 2021)
• Acting CMO Ryde (2019 — 2019)
• Strategy Director at Blood (You & Mr Jones) - brand tech consultant Blood Global (2018 — 2019)
• Strategy Director (independent consultant) Iris (2018 — 2018)
• Strategy Director (independent consultant) VMLY&R (2018 — 2018)
• Strategy Director | brand-tech consultant Blood Global (2017 — 2018)

Skills

• CRM
• Research
• Business Planning

Other

Social Media Marketing, Analytics, E-commerce, Creative Direction, Mentoring, Brand Development, Marketing Communications, Brand Management, Integrated Marketing, Business Development, Market Research, Content Strategy, Mobile Devices, Leadership, Social Media, Strategic Planning, Management Consulting, Marketing, Entrepreneurship, Online Marketing, Marketing Strategy, Start-ups, Business Strategy, Digital Strategy, Digital Marketing, Strategy