Barbara Fasolo

Dr Barbara Fasolo is Associate Professor of Behavioural Science in the Department of Management. She is an expert on choice processes and choice architecture. Her work is published in peer-reviewed journals such as Annual Review of Psychology and Proceedings of the National Academy of Sciences, and has been covered in media outlets including the Harvard Business Review.

She uses insights from behavioural decision science and decision analysis to understand how people make choices in the presence of trade-offs, risk, and complexity, and to test experimentally how decisions can be helped by choice architecture, debiasing or decision support. Her focus is on individual decisions with long-term implications for well-being, organizations, management, marketing and policy. Current projects span from consumer welfare (online choice of hospitals and annuities) to finance (field studies on bankers’ and regulators’ honesty) and education (randomised controlled studies in Further Education Colleges).

She is the Head of the LSE Behavioural Lab and serves in the Society of Judgment and Decision Making Conference Programme Committee. She was seconded into the European Medicines Agency from 2009 to 2011 and was Visiting Professor at IESE Business School in 2012. With Dr Matteo Galizzi she leads the Behavioural Lab research projects for the large-scale Pan-European PERISCOPE project, to understand response to COVID-19 and enhancing preparedness for future pandemics.

Expertise Details

• Behavioural decision science; decision process; choice architecture; debiasing; judgment and decision making; strategic decisions; decisions with risk and trade-offs