Belén Rodriguez Cánovas

Professor Belén Rodríguez-Cánovas is specialized in Branding and Strategic Marketing. She has a long professional career as Marketing Manager and Customer Marketing Manager in FMCG (Kimberly-Clark), auto and electronics (Robert Bosch), luxury markets (L’ÓREAL), pharma (own family-run company) and real estate industry (CP Eastern Europe). She combines her professional position as OTC Marketing Manager in her own family-run company with academic and research positions at IE University, Complutense University Madrid and ICADE Comillas. Professor Rodríguez-Cánovas holds a Ph.D with honors in Economics and Business Administration. She holds a Bachelor in Economics and Business Administration and a Bachelor with honors in Statistics. Several years ago she completed an executive master in Marketing and Commercial Management. She continues studying and she is completing a master in Data Mining and Business Intelligence at Complutense University.

Education

• ICADE - Ph.D, Economics and Business Administration 2009 - 2012
• Universidad Complutense de Madrid - Master's degree, Data Mining 2017 - 2018
• Universidad Complutense de Madrid - Degree, Statistics 2009 - 2011
• ESIC Business & Marketing School - Master, Marketing 1999 - 2000
• ICADE - Degree, Economics & Business, Finance 1993 - 1998
• Luiss Guido Carli University - Economia e Commercio 1995 - 1996

Companies

• Professor Universidad Complutense de Madrid (2015)
• Visiting Professor WU Vienna University of Economics and Business (2014)
• Professor Universidad Pontificia Comillas (2010)
• Professor IE Business School (2009)
• OTC Business Manager FarmaRC (2009)
• Eastern Europe Marketing Manager CP International Romania (2007 — 2009)
• Customer Marketing Manager Kimberly-Clark (2005 — 2006)
• Senior Brand Manager Home Care Scottex & Kleenex Kimberly-Clark (2004 — 2005)
• Brand Manager Infant Care Huggies & Monbebe Kimberly-Clark (2000 — 2004)