Ben Hart

Professor of Marketing at Hult International Business School

Schools

  • Hult International Business School

Expertise

Links

Biography

Hult International Business School

Ben Hart is a strategist and thought leader with a track record of success in growing digital businesses and helping brands and organisations realise the potential available to them in a world increasingly full of change.

Before Atmosphere Ben successfully founded 2 digital agencies and has led digital strategy globally for brands including AMEX, Honda, Pernod Ricard, Adidas and Procter and Gamble. Ben is a Professor of Marketing at Hult International Business School and a Marketing Society business leader.

When not working hard he enjoys the occasional festival and pointing his skis straight down a fresh powder slope.

After agency life I was keen to do something that was more centred on client strategy and value recognising that agencies tended to sell what was required to keep all those people busy, and so began Atmosphere.

Early 2012 together with a handful of leading lights in strategy and digital we decided to evolve Atmosphere into its current form and positioning pitched at the sharp end of business transformation – complete with a digital twist. My role has been instrumental in evolving Atmosphere into a partner orientated consultancy practice .. our own future is a work in progress and nothing less than extremely exciting.

Education

  • Bachelor of Science (B.Sc.) University of Auckland (1993 — 1996)

Companies

  • Founder & Chair TRVST (2015)
  • Visiting Fellow New College of the Humanities (2014)
  • Founder & Chair ABC - Atmosphere Business Club (2011)
  • Professor of Marketing Hult International Business School (2011)
  • Founding Partner Atmosphere (2009)
  • Group Technologist Brand Action Group (2010 — 2013)
  • Instigator GLASS BOUTIQUE LTD (2003 — 2009)
  • MD Digital and Create Blueview PLC (2009 — 2009)
  • CEO and Founding Partner Glass (2003 — 2009)

Videos

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