Benaroya Christophe
at Indian Institute of Management Bangalore
Schools
- Indian Institute of Management Bangalore
Links
Biography
Indian Institute of Management Bangalore
Qualification
- 2013 : Ph.D in Management - "Impact of complex projects' naming on the related suppliers: Airbus Case" • Université Jean Moulin Lyon 3, Lyon
- 1997 : Master's degree in Management • Université des Sciences Sociales , Toulouse
- 1993 : Diploma Sup de Co • École Supérieure de Commerce , Toulouse
Management Duties
- Marketing professor (Toulouse Business School)
- Pedagogical coordinator of the M2C English Track (2005-) (Toulouse Business School)
- Elected Member of the TBS Tenure Committee (‘CME’) (Toulouse Business School)
- Head of the Professional Option "B to B management" in Barcelona (2006-) (Toulouse Business School)
Teaching fields
- Naming
- Marketing
- Branding
- B2B Marketing
- Business/Project Marketing
- Strategic Marketing
- Brand range, Pricing, Product
- Purchasing Behavior
Videos
Aerospace MBA- Christophe BÉNAROYA, program director
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