Bernadette Martin

Storytelling is integral to my career as Founder of Visibility Branding, Career Coach and Host of the Storytelling Salons. An evangelist about the power and impact of storytelling (supported by neurological research), I can’t help but spread the word with clients, on the speaker circuit and in corporate and academic environments. Once upon a time this valley girl (born in Los Angeles) of Irish, French and German descent was smitten by the thought of faraway places with castles, temples and pyramids. This led to backpacking in Europe, summer jobs in Liechtenstein, a stint at Club Med in Switzerland, and language studies in French, German and Chinese. The crowning glory was an MBA from Thunderbird School of Global Management that launched a career in marketing and branding in Europe, Asia and the US. Brands included American Express in the UK, Saatchi & Saatchi in Taiwan, and various startups. In 2005, the entrepreneurial spirit beckoned, coinciding with discovering the power of fusing personal branding & storytelling. Launching VISIBILITY BRANDING, my mission as a career coach is to help professionals develop the art of storytelling. As a resource for my clients, I authored “Storytelling about Your Brand Online & Offline”. Replete with tips, tools, stories, examples, and interviews it guides clients through my signature process of DISCOVER, DEVELOP, DOCUMENT & DISTRIBUTE. In parallel with coaching, I lecture, develop courses and present in academia (ExecEd, MBA and undergraduate levels at INSEAD, IMD, HEC, Thunderbird, Seattle University), in corporations (IBM, Orange, SAP), and associations (Project Management Institute, Certified Financial Analyst Institute, How Woman Lead and Professional Women’s Network). I call Paris, the “City of Light” home; however, I work virtually and onsite with clients across the globe. Known as the “Networking Queen”, I’ve been described as “a professional matchmaker who keeps clients on her radar for opportunities”. Admittedly a natural connector, I tap into a slew of networks. Top of the list is the Thunderbird Global Alumni Network where I am honored to serve as Board Member and to celebrate with alumni the 75th Anniversary and grand opening in 2021 of our state of the art campus. My passion also plays out as Host of the STORYTELLING SALONS. Founded in 2014, these 21st century Parisian salons, 75 to date, gather storytelling enthusiasts in Paris over dinner and online featuring a Storyteller (musician, singer, actor, artist, dancer) who entertains, enthrals, enlightens and tells their story.

Education

• MBA Thunderbird, School of Global Management
• Bachelor California State University, Northridge

Companies

• Board Member - Thunderbird Global Alumni Network (TGAN) Advisory Board Thunderbird School of Global Management (2019)
• Founder & Host Storytelling Salons (2014)
• Author : Storytelling About Your Brand Online & Offline Visibility Branding (2010)
• Facilitator - Visibility Branding BIO Writing Certification program Visibility Branding (2010)
• Chief Storytelling Officer and Founder - Career Coach | Story Strategist | Speaker | Author Visibility Branding (2004)
• Speaker - Onsite and Virtual Visibility Branding (2004)
• Adjunct Professor, Lecturer and Guest Speaker INSEAD, IMD, Seattle University, Thunderbird, HEC, EDHEC, Sorbonne, INSEEC, Polytechnique and others (2002)
• Vice President American University Clubs of France (2006 — 2008)
• Reach Brand Strategist Certification Facilitator Reach Personal Branding (2006 — 2007)

Skills

The most important

• Workshop Facilitation
• Product Management
• Executive Coaching

Other

Staff Development, Analysis, Direct Marketing, Sales, Negotiation, Emotional Intelligence, Online Identity, Start-ups, CV, Leadership Development, New Business Development, Management Consulting, Resume, E-commerce, Consulting, Online Advertising, Program Management, Career Development, Project Management, Event Management, CRM, Strategic Planning, Public Speaking, Personal Branding, B2B, Integrated Marketing, Management, Training, Marketing Communications, Marketing, Marketing Strategy, Career Counseling, Leadership, Storytelling, Social Networking, Entrepreneurship, Coaching, Strategy