Bertram Schulte
Assistant Professor at ESADE Business School
Biography
ESADE Business School
Senior business/technology strategist driving passionately competitive advantage through the digital transformation. Demonstrated successful track record from defining customer centric transformation strategy to execution, delivering tangible and sustainable top- and bottom-line results. Strength in B2B transformations focused on designing new processes, business models and customer/partner experiences leveraging software and data across all corporate functions. +22 years of global professional experience including P&L and quota responsibility with strong functional footprint in enterprise technology, data intelligence, multi-channel marketing/sales, R&D management, change management, and corporate finance.
Education
- Master of Business Administration (M.B.A.) ESADE Business & Law School (2003 — 2005)
- Master’s Degree Ludwig-Maximilians Universität München / LMU Munich (1993 — 1999)
Companies
- Strategic & Corporate Services, Lead Commercial Model Industry Cloud SAP (2020)
- Chief Customer Officer, Intelligent Enterprise Group SAP (2019 — 2020)
- Chief Digital Officer SAP (2017 — 2019)
- Chief of Staff, Executive Board Office, Products & Innovation SAP (2014 — 2017)
- Vice President, Strategy Management, Appplication Innovation (Business Suite) SAP (2011 — 2014)
- Internal Strategic Consulting Chief Expert, COO Board Area SAP (2009 — 2011)
- Director, Demand Analytics & Database Marketing SAP (2005 — 2009)
- Assistant Professor ESADE Business School (2004 — 2005)
- MBA Summer Intern (Stage) Louis Vuitton (2004 — 2005)
Skills
The most important
- Lead Generation
- Direct Marketing
- Corporate Strategy Formulation
Other
Development of Strategy, Board Presentations, Business Portfolio Management, Strategic Planning, Marketing, Product Marketing, Six Sigma, Database Marketing, Cost Management, Executive Reporting, Strategic Planning Facilitation, Strategy roll-out, Cloud Computing, Business Planning, Business Process Improvement, Process Improvement, Market Analysis, Business Development, Business Process, Strategy Development, Management Consulting, ERP, Leadership, Executive Management, Go-to-market Strategy, Business Intelligence, Online Marketing, Change Management, SaaS, SAP, Process Optimization, Cost Reduction, Top Line Growth, Enterprise Software, Product Management, Digital Transformation, Demand Generation, Management, Analytics, CRM, Business Strategy, Strategy
Videos
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